Campaigns against distracted driving have been running for years now. Laws have been passed in certain areas to help keep drivers responsible. New technology has been designed to help—like the feature on some new cars that makes it so you can’t type anything in a GPS while the car is moving.

Still, despite all of this, distracted driving is still an issue. It causes accidents and takes lives constantly. Some studies that looked at fatal crashes from 2010 to 2014 found that it was the most common contributing factor—more prevalent than speeding, drinking and road rage. Why is it so hard to figure out a solution that will put an end to distracted driving?

There are a few reasons, one of which is that some distractions are also necessary. One driver crashed into a motorcycle, killing the rider, because he was following the GPS on his phone and he was looking down at where the phone was sitting in his lap. He had taken a wrong turn, and so he had to use the GPS. Drivers are not likely to stop doing this, which is why technologies like the one noted above have been developed—though that doesn’t help on a phone.

Another reason is that there are no promised negative results, no guaranteed problem. There is a chance that being distracted won’t have a negative impact at all, so drivers are willing to gamble. It’s the old mentality that even though bad things happened to other people, they “won’t happen to me.”

If you’ve been hit by a distracted driver in Wisconsin, you need to know how to seek compensation for your injuries.

Source: Austin Monitor, “Why driver distraction is a persistent problem that defies easy solutions,” accessed May 13, 2016